A single web page, usually with little or no navigation, served in response to a search query or advertisement. Although it could contain sales copy, more astute marketers use it to obtain an email address and possibly additional contact information before sending the prospect to an offer.
The value of obtaining contact information cannot be understated because of the potential it provides to build relationships with little or no additional re-marketing costs, and that may result in more profitable future sales based on increased trust and rapport.
Also called Capture Page or Squeeze Page